If you would expected me recently easily is looking something OkCupid had to give, I’d address having a beneficial resounding “no.” I’m not at all the web matchmaking expert of the place of work and you will predicated on my minimal sense and stories away from loved ones and you may acquaintances, the outcome from online dating will start around downright terrible to “meh.”

That is why OkCupid totally astonished and happier me with the discharge of its brand new campaign. Brand new promotion spends brilliant, enjoyable, possibly a little surreal pictures and you may plainly possess this new phrase “DTF”, and make this type of advertising provocative and hard to ignore. The good thing? OkCupid reimagines you to F phrase which have the brand new sentences one to change the meaning in order to refreshing selection such “right down to end up being fantastic” or “as a result of flea sector.”

Throughout the formal OkCupid weblog, it explain the determination with the promotion saying, “something has to change, as the issue with phrases such as DTF is the fact way too many somebody, specifically female, don’t enjoy issue and/or context. From inside the a recently available poll from 60,000 OkCupid pages, almost 80% of women said there is way too much emphasis on getting DTF in the matchmaking today.” The latest campaign addresses it discontentment for the better connect-upwards apps which have jokes and you may enjoyable. Capped of into the tagline, “Relationships Is really worth Best,” which venture hits new nail to the direct when it comes to public awareness and carving out an original sound with the brand. (more…)